About Us
Welcome to Waffles Plus International Inc! We are currently the world's largest distributor of Carbon's Golden Malted Pancake and Waffle Flour outside of United States. Since Waffles International took over management in 1997, sales have grown in excess of 900% the first year alone. We take pride in distributing Carbon's Golden Malted Pancake and Waffle Flour which is served in the finest hotels, restaurants, universities and theme parks all over the world.
Exclusive International Distributors
Listed below are some of our exclusive international distributors.
Phillipines - Waffles, Toppings, Syrups, Clearly Canola Spray
B & L Marketing
168 Veronica Del Leon St.
Sto Nino Village, Paranaque
Metro Manila, Philippines
+852 4485
Slovenia - Waffles, Toppings, Syrups, Clearly Canola Spray
Univerzal Commerce Ljubjana d.o.o
Novo Polje Cesta IV/1
1260 Ljubjana-Plje, Slovenia
Mr. Metod Logar
+00 386 1 529 20 60
Singapore - Clearly Canola Spray & Fruit Toppings
Alfresh Pte Ltd.
20, Bukit Batok Crescent
#11-11, Enterprise Centre
Singapore, 658080
+65 63167728
Israel - Clearly Canola Spray
Shaba Import and Marketing
Harotem 15, A Haifa
Israel
+011972507475000
Mexico - Toppings, Syrups, Clearly Canola Spray
Procrece Distributiones, S.A. de C.V.
Morelos #1087-201, Colonia Americana
Jalisco, Mexico
+011 523338271660
Testimonials
Here's what some of our customers say! We always love to hear back from you, please let us know if you are satisfied with our products by going to our contact page.
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The Beginning
Fred S. Carbon founder of F.S. Carbon Company in Buchanan, MI begins making the World's First Improved Flour-Golden Malted Pancake Flour. This was the first flour blended with other products such as Malt, Sugar, Flavourings, etc. and thus was awarded a patent on the process. Golden Malted was then registered as a trademark in the late 1930's.
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Building Blocks
During the World War II, sugar was rationed, but Carbon's as a business was allotted more sugar than the average person to produce syrups. Fred S. Carbon attends National Restaurant Association (NRA) Show in Chicago, IL. Carbon's is the second oldest exhibitor next to Coca-Cola and still exhibits at the show today.
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Innovation
Fred S. Carbon began manufacturing his own round Belgian waffle bakers. F.S. Carbon filed for US Patent on round Rugged 1 Waffle Iron. This was also the time when Belgian Waffles were introduced to the world. Maurice Vermersch is the person credited with introducing the Belgian Waffle.
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Strategic Planning
Don Carbon decides to loan waffle irons to commercial accounts at no cost providing that they use Carbon's flour only. This innovative marketing strategy is what drive the Belgian Waffle Market to its popularity today.
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Expansion
During Don's tenure as President, Carbon's contracted with major national chains such as Denny's Restaurant's, Hilton Hotels, Marriott Hotels, Elias Brothers Restaurants and Perkins Restaurants. In 1998, Don Carbon retires and sells the business to five of his largest distributors. New Carbon Company is formed.
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New Technology
New Carbon Company develops new RT equipment featuring an ``auto-start`` digital count-down timer. This new innovation featured a lightweight stainless steel frame for easy cleaning and mobility. New Carbon Company develops its ``self-service`` waffle concept for use in Limited Service Hotels featuring continental breakfast.
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Recognition
New Carbon Company develops pop-out plate technology for its state of the art waffle bakers. Carbon's waffle mix and bakers featured attractions on television shows, Emeril Live, The NBC today Show, NBC's ``Late Night`` with Conan O'Brien. New Carbon Company ``Support the Troops`` by sending waffle bakers and donating mix to the men and women of the military stationed in Afghanistan.